Chris Kilcullen

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Woodford Reserved Double Oaked - Bourbon Master Quiz

Test your knowledge about bourbon and earn rewards.

  • Are You a Bourbon Master?

    Bourbon drinkers love everything about bourbon.

    Research shows that bourbon drinkers appreciate everything that goes into making a quality bourbon and this gives them the chance to show off.

  • Are You a Bourbon Master?

    Digital Promotions that builds the Consumer Database

    Offering compelling content makes it easier for brands to capture demographic information about their consumer and gives them the opportunity to create inroads for further communication.

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    Promote the promotion

    Woodford Reserve "Are You a Bourbon Master?" was promoted through multiple digital touchpoints such as Facebook, YouTube, online ads, and HTML emails. Thousands of personalized labels were depleted in two weeks and more had to be ordered.

Project details

Bourbon consumers love everything about bourbon. They appreciate the character that a good bourbon posseses and are curious about the details around crafting a real quality product.

Woodford Reserve is a well-known premium craft bourbon and its fans love the taste - and love the story of how it's made. So in celebrating the launch of the brand's latest offering Woodford Reserve Double Oaked, the brand tested their thirst for knowledge by creating an interactive quiz – "Are You a Bourbon Master?"

This quiz offered ten questions where the contestant had up to three strikes to complete. Successfully finishing the quiz allowed the contestant to earn a personalized, engraved metal label for their Woodford Reserve bottle along with a signed certificate from the master distiller, Chris Morris. Winners also earned a Facebook wall badge that they could proudly display to their friends.

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About Me


A recognized creative leader with the ability to successfully sell ideas, inspire creative and digital development teams, and execute programs with measurable results. With over fifteen years of experience in digital media, I have helped dozens of brands build their share of market in their respective industries through comprehensive, effective and award-winning campaigns.

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