I am now published in my very own column on AdSaint called “Killabytes” – anything and everything under the sun using a digital marketing lens. In the first article, I discuss how Christmas this year is going to bring about an accelerated adoption of mobile devices and that 2013 is going to be the year that forces marketers to put up some serious attention towards mobile properties. What’s even more interesting is that the screen size of these multiple devices vary to the point that it creates different user experiences depending on whether you’re on a smartphone, feature phone, crossover tablet, tablet and so forth. With so many choices, it seems responsive web design will be the best approach for a great user experience. Regardless of the device.

Be sure to check out the article. And leave a comment or two. Go to AdSaint.